Mobile Innovation Promises and Barriers

Public Knowledge and the Mobile Internet Content Coalition
Friday, June 11, 2010
http://www.publicknowledge.org/node/3146

The market for mobile applications is one of the fastest growing in the country. At the same time, there are a great number of barriers that innovators face in either getting their products to market or keeping them online. This half-day conference will explore those issues with the people who every day see the challenge and frustrations of the mobile market.

AGENDA

8:00 Continental Breakfast

8:30 Networking Welcome, Introduction, and Overview - Mike Hazzard, Arent Fox

8:40 Panel I - Meet the Mobile Innovators

Innovative organizations are deploying a wide-array of mobile strategies to communicate with consumers. Panelists will discuss the ways in which their organizations are using SMS messaging and the mobile Internet to engage the public. The panel will discuss emerging, real-world mobile offerings and the pioneering private and public sector organizations that are bringing them to the mainstream.

  • Zaw Thet, CEO, 4INFO
  • Jared Reitzin, CEO, mobileStorm
  • Jeff Sass, Vice President, Myxer
  • Jed Alpert, CEO, Mobile Commons

9:30 Break

9:45 Panel II - Unleashing the Mobile Economy - Harold Feld, Public Knowledge

As the mobile Internet develops, consumers are finding that access is not as free or unfettered as on the traditional Internet. The panel will discuss practices that limit consumer choice and access to content over the mobile Internet, including access to SMS "short codes," and practical solutions freeing the mobile economy by empowering consumers.

  • Zaw Thet, CEO, 4INFO
  • Jared Reitzin, CEO, mobileStorm
  • Jeff Sass, Vice President, Myxer
  • Jed Alpert, CEO, Mobile Commons
  • Michael Weinberg, Public Knowledge

11:00 Adjourn