Facebook To Acquire LiveRail

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Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month.

One source said Facebook paid between $400 million and $500 million for LiveRail; and another source now reported that LiveRail sold for $500 million.

Facebook also said it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans to use its data to aid LiveRail with its targeting and vice-versa.

The acquisition of the 170-person company could help Facebook own a bigger chunk of video advertising, the fasting growing Internet ad medium.


Facebook Acquires LiveRail For $400 To $500 Million To Serve Video Ads Everywhere, Improve Its Own Facebook To Acquire LiveRail (Multichannel News) Facebook to Acquire LiveRail (Company press release)