How did Facebook influence voter turnout?

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How did Facebook fare in rousing eligible voters to go out to the polls?

“On the megaphone, 7 million people on Facebook shared that they voted,” says Andy Stone, policy communicator for Facebook. This is about 7 percent of the 90 million registered voters, assuming that the registered voter population hasn’t changed significantly since 2012. While the “I voted” status sticks out as much as the stickers given out at polling locations, there were far more interactions and shares regarding election topics than actual "I voted" statuses. “On Election Day, November 4, through the end of the day, 27 million people on Facebook in the United States made more than 85 million interactions regarding the midterm elections,” Stone says.


How did Facebook influence voter turnout?