Lured by Verizon into giving up cellphone privacy

Call it a points-for-privacy swap -- yet another sneaky ploy by a large company to get customers to divulge personal information or, worse, to open the floodgates to marketers. Verizon Selects members have their online browsing, apps and physical location scrutinized by the company so it can group them with other customers that "a marketer is trying to reach." The program is "designed to help marketers reach audiences more efficiently, especially in the mobile space."