Media Conglomerates Rely Less on Ad Revenues

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Big media companies are moving to lessen their reliance on advertising revenue in favor of other sources of revenue including subscriptions, syndication, and production fees, according to a new analysis by SNL Kagan.

Whether it’s deliberate or not, media conglomerates are seeing ad revenues decline as a proportion of their total business, SNL Kagan noted.


Media Conglomerates Rely Less on Ad Revenues