TV Still The King Of The Screens: comScore

The television set continues to be the most-used screen for watching original TV series, but time spent watching TV on mobile and connected devices continues to grab share, particularly among consumers in the tech-savvy Millennials (18-34 year-olds) group, comScore found in a new video viewership study.

The study – The U.S. Total Video Report, which tabulated results from 1,159 respondents in August – found that Millennials spend about one-third of their original TV series consumption time watching on digital platforms. Boiled down by category, 66% of that time watching TV among Millennials was done on a traditional television, versus 19% of that time on desktops and laptops, 6% on smartphones, and 6% on tablets. According to the study, about 84% for consumers in the 35-54 year-old age group spent their time watching scripted TV shows on the traditional television, rising to 90% among consumers who are 55 years or older.