Who’s Afraid of Sinclair Broadcasting?

[Commentary] In a perplexing dance toward consensus, left and right have united to pour vinegar on Sinclair Broadcasting Group’s effort to add Tribune Media’s 42 television stations to the 173 it already owns. You’d think that Sinclair—which hikes on the conservative side of the news by forcing its stations to air commentaries by former Trump adviser Boris Epshteyn and other right-tilting segments (“Terror Alert Desk”)—would be cheered by its fellow media ideologues. But no. Newsmax, One America News Network and Glenn Beck’s the Blaze have joined with the lefties from Public Knowledge, Common Cause, Free Press and Media Matters for America to decry the $3.9 billion acquisition. The opposition doesn’t stop there. Such businesses as DISH Network and T-Mobile have decanted their protests, too, demanding that the Federal Communications Commission block the deal, as have broadcast trade associations.

The lefty opposition against Sinclair actually seems to be an argument against media diversity and for media homogeneity. Nowhere on television—not even on Fox-owned stations—is the conservative point of view pursued as aggressively as it is at Sinclair. If rejecting what other journalists are doing and following a unique viewpoint isn't the mark of media diversity, I don't know what is. If the left truly wished death upon Sinclair, it would urge the FCC to change ownership rules so that big broadcasters with different news “philosophies”—ABC (Disney), NBC (Comcast), and CBS—could buy more stations. But the left remains too stitched up in its 1950s thinking about consolidation to advocate that. Might Sinclair’s fight for Tribune’s stations turn out to be a fool’s bargain? For the media diversification reason chronicled above, the conventional television business model has passed its golden years. In 2015, the Bernstein research outfit predicted a “period of prolonged structural decline” for the television industry as viewers continue to defect from ad-supported outlets to on-demand services like Netflix and Hulu. Maybe instead of discouraging Sinclair from making the deal, the company’s foes and competitors should encourage them to close it.