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Submitted: March 5, 2008 - 8:56am
Last updated: March 5, 2008 - 10:01am
Last updated: March 5, 2008 - 10:01am
HOLLYWOOD WILL HELP TO POLICE PG-13 TV ADS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The Better Business Bureau's Children's Advertising Review Unit is getting the Motion Picture Association of America involved in reviewing complaints it receives about ads for PG-13 movies that air during TV shows primarily targeted toward kids under 12. According to CARU, the ad industry's self-regulatory arm for children's advertising, it reached an agreement with the MPAA in which it will refer advertisers that intentionally place PG-13 ads during kids’ shows to the MPAA to determine whether they have violated movie-industry guidelines for such advertising. Previously, CARU was making that determination.
http://www.broadcastingcable.com/article/CA6538016.html?desc=topstory
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