2006 Media Forecast

[SOURCE: MediaWeek]
1) Broadcast TV: broadcast executives believe the average $24 cost-per-thousand for a 30-second prime-time spot is still an economical way for most advertisers to get the immediate mass reach, or even targeted reach, they need to remain competitive. But network sales executives do realize that they cannot remain complacent and continue to count solely on 30-second spots to bring in all of their revenue. They also realize that product placement may be reaching a saturation point. 2) Cable TV: Perhaps the biggest issue facing cable in ’06 is the à la carte issue, which was brought back wriggling into the light in November when FCC Chairman Kevin Martin said that he considered backing such a pricing plan. 3) Interactive media: As marketers continue to shift spending from traditional to digital media, experts expect spending to surge between 20 percent and 30 percent this year. And while emerging segments like videogames, mobile and blogs will all receive their share of attention, three areas in particular should enjoy hefty spikes in spending: search, video and behavioral targeting.
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Broadcast TV: (http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1001772509)
Cable TV: http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1001772511
Interactive Media: http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1001772508
TV production: http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1001772510
Magazines: http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1001772507