MMTC Gives FCC Thumbs Up on Minority-Related Proposals

MMTC GIVES THUMBS UP ON MINORITY-RELATED PROPOSALS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The Federal Communications Commission got high marks from the Minority Media & Telecommunications Council for the raft of minority-related initiatives and proposals it released Wednesday. That's not surprising since most of them were proposed by the MMTC. "The FCC served the public interest by banning discrimination in broadcast advertising and transactions, revising the ownership-attribution rules … heightening protections against ownership fraud and authorizing several incentive programs to encourage the sale of stations to minorities," the MMTC said in praising the initiatives. It was particularly pleased with the prohibition on broadcast-advertising discrimination, which it called the "most significant new federal nondiscrimination mandate in any industry in over 30 years," adding that it "should restore to minority broadcasters the $200 million or more they lose every year due to 'no urban' and 'no Spanish' dictates."
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