Tribune Mergers Miami TV, Paper Operations

TRIBUNE MERGES MIAMI TV, PAPER OPERATIONS
[SOURCE: tvnewsday]
Tribune Co. announced that it will join the broadcast and interactive operations of its Miami CW affiliate WSFL with those of its Fort Lauderdale-based newspaper, the South Florida Sun-Sentinel, under a single roof. Tribune said that the benefits of combining TV, newspaper and online operations in South Florida include: 1) The Sun-Sentinel will serve as a “new and innovative content engine for WSFL’s on-air and online programming.” 2) More choices and greater market coverage for advertisers. 3) Increased efficiency for advertisers, who will have a single point of contact for all three properties. and 4) Unlimited cross-promotional activities.
http://www.tvnewsday.com/articles/2008/03/19/daily.6/