Study: Most Viewers Aware of DTV Want it Free

STUDY: MOST VIEWERS AWARE OF DTV WANT IT FREE
More than half of over-the-air consumers who are aware of the digital transition prefer to receive free digital television by buying a converter box or digital TV set instead of pay TV services, according to the latest survey from the Association of Public Television Stations. Roughly 62 percent of the approximately 14.5 million over-the-air consuming households who are aware of the cut off to analog television indicated that they would buy a converter box or digital TV set between now and when the transition takes effect Feb. 17, 2009, compared to 10 percent who would opt for cable, satellite or telecommunications service to receive digital television. Consumer awareness of the transition has also increased to 76.4 percent in February 2008 compared to 51 percent in November 2007. Moreover, 55 percent, or 23 million of these households, correctly identified the year when the DTV transition will occur.
http://www.tvnewsday.com/articles/2008/03/20/daily.6/
* APTS Survey press release
http://www.apts.org/news/APTS-March-Survey-Finds-More-Than-Half-of-Over-The-Air-Consumers-Prefer-Free-Broadcast-TV-After-The-DTV-Transition.cfm