Race For Dollars: Political Spend Boosts TV Station Groups
Submitted: March 24, 2008 - 10:40am
Last updated: April 23, 2008 - 2:13pm
Last updated: April 23, 2008 - 2:13pm
Source:
MediaDailyNews
Author:
David Goetzl
Several broadcast groups are experiencing a recent spending lift thanks to contentious political races, according to a new report. Station groups from the larger Hearst-Argyle to the smaller Gray TV appear to be profiting from races in Indiana, North Carolina and Wisconsin. And it's not from the flush dollars in the Democratic Presidential battle--yet.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=78941
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