Ad Spending Barely Budged in 2007

AD SPENDING BARELY BUDGED IN 2007
U.S. ad spending growth ground to a halt in 2007, climbing a negligible 0.2% to reach $149 billion last year after a 4.1% gain in 2006, according to data released today by TNS Media Intelligence. Ad spending in the fourth quarter declined 0.1% from the fourth quarter one year prior. The stall in spending growth isn't a shock, given the general financial uncertainty and specific problems in high-spending categories like domestic auto or housing. But its arrival highlights the speed with which market conditions have gone south. It was only January 2006 when TNS predicted that 2007 would produce a 2.6% gain, itself considered a "tepid" rate of growth. Now tepid looks positively sunny.
http://adage.com/article?article_id=125921

* New media expected to get more ad dollars
Advertisers and marketers, struggling to keep up with changing consumer habits, are about to make massive investments in new digital and out-of-home media platforms, according to a forecast out today from research firm PQ Media. It says that companies will spend more than $160.8 billion in 2012 — up 82% from 2008 — on 18 emerging markets including online videos, store-based TV screens, sponsored events, TV and movie product placements, cellphones, video games and digital video recorders.
http://www.usatoday.com/printedition/money/20080326/altmedia26.art.htm