PEJ Talk Show Index: March 31- April 6, 2008

Last week, the presidential campaign -- with its focus on the Obama-Clinton battle -- dominated the talk show airwaves. According to PEJ’s Talk Show Index for the week of March 31-April 6, a full 72% of cable and radio talk airtime examined was devoted to the campaign. (You had to drop all the way down to 3% to find the next biggest topic, immigration.) That’s more than double the media attention given to the campaign (32% of the newshole) in the general News Index last week. PEJ’s Talk Show Index is designed to provide news consumers, journalists and researchers with hard data about what stories and topics are most frequently dissected and discussed in the media universe of talk and opinion—a segment of the media that spans across both prime time cable and radio.
http://www.journalism.org/node/10580