UK Consumers are Moving Faster Than Retailers Towards Mobile Internet

Too few UK retailers have a solid mobile presence today, however, 41% plan to have a transactional mobile site or application in place within the next year, according to the results from a new research partnership between the Association for Interactive Media and Entertainment (AIME), the Internet Advertising Bureau (IAB) and the Interactive Media in Retail Group (IMRG).

The study found that while mobile commerce is still very much at the consideration stage, the majority of retailers surveyed expect mobile commerce to be part of their main strategy within the next 12 months. Over half (59%) of the senior-level representatives from UK retail brands that took part in the survey expected their mobile revenues to increase over the next 12 months, and 94% saw it as a real opportunity for their business.