Last updated: April 15, 2008 - 10:41am
Television stations could earn an additional $2 billion annually within four years by sending their programming directly to millions of consumers toting mobile handheld devices, National Association of Broadcasters President David Rehr said Monday. Rehr didn't cite his authority for the $2 billion in new revenue by 2012. Nor did he mention whether the dollars would come from advertising, subscriptions, or revenue-sharing partnerships with wireless companies. For more than a year, TV stations have been working to agree on a mobile video technical standard to expedite the rollout.
http://www.multichannel.com/article/CA6551340.html?nid=4262
Broadcasters Detail Mobile-DTV Progress
http://www.broadcastingcable.com/article/CA6551323.html?rssid=193
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