Bridging the Gap, the Sequel

Only 350 miles separate Hollywood and Silicon Valley, but the two California business cultures and technology and entertainment executives are worlds apart. They are circling each other once again, trying to figure how best to combine forces to get movies, videos and other programming to homes and cellphones. Of course, media moguls and Silicon Valley entrepreneurs working together again has all the familiarity of a late-night rerun. Veterans from both camps say the cultures are so different that barriers remain. And they are approaching each other with a new soberness — amid the hype, of course — as those who were burned in the past hope not to repeat the same mistakes.
http://www.nytimes.com/2008/04/15/technology/15hollywood.html?ref=todayspaper
(requires registration)