Clear Channel Ties Videos to Ads In Big Web Push

[SOURCE: Wall Street Journal, AUTHOR: Sarah McBride sarah.mcbride@wsj.com]
Clear Channel's radio division is launching a service tomorrow that allows people to get free music videos streamed from the company's radio-station Web sites after watching a 15-second ad. The service draws on videos from Vivendi Universal's Universal Music Group, Warner Music Group Corp., and others, and provides links for viewers to buy the music of the video they have just watched. The move signals Clear Channel Radio's continuing push into online content. In the past year, Clear Channel Radio Web sites have increased the number of unique visitors each month from five million to nine million. Clear Channel owns 1,200 radio stations.
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