The Battleground For The Future Of TV. And The Candidates Are...

Coverage Type: 

[Commentary] If you are paying $90/month for cable TV service, what other services could deliver you programming if you cut the cable cord? Well, with $90 you could buy 90 shows a month at the .99 Apple price-point. That's 22 shows a week. Now, even if you want to get Netflix 'watch instantly' you can do that for $8.99. Netflix is available on Apple TV as well as Roku. Of course, if you're on Roku you can add Hulu Plus for $9.99. HuluPlus on Apple TV? There's no clear answer to that one. Might be too close to Apple's core product offering - but not clear. So, even if I buy BOTH Netflix and HuluPlus, I'd have enough budget left over to watch 71 shows on Apple TV.


The Battleground For The Future Of TV. And The Candidates Are...