Voters: Tuned In, Turned Off

At what point do campaign advertisements become counterproductive? As Pennsylvanians finally vote, Sens. Hillary Clinton and Barack Obama might have provided an answer. In one week alone, each candidate unveiled five different television ads. With spending estimated at $20 million state-wide, this battle of primary ads is expected to be one of the biggest ever. On an average day in the state's capital, Harrisburg, 228 television ads ran, according to Campaign Media Analysis Group, a research company owned by TNS Media Intelligence. The candidates ran ads on "Oprah" in the mornings, "Days of Our Lives" in the afternoon and "American Idol" in the evening. Each left a mark on "Without a Trace." There was little escape; 94% of registered Democrats had seen a TV ad for Sen. Obama, and 88% had seen an ad for Sen. Clinton.
http://online.wsj.com/article/SB120882873447033475.html?mod=todays_us_page_one
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