With Keystone State Now a Key State, Spend Soars

The Democratic primary was supposed to be over by now, with Pennsylvania voters casting ballots in a decided race and media outlets lucky to get even the scraps of primary season. Instead, the Keystone State could see as much as $25 million in spending as Sens. Hillary Clinton and Barack Obama engage in the first drawn-out negative-ad battles of election '08. With Ms. Clinton trying to save her political life and Mr. Obama trying to seal the deal once and for all, both candidates have been aggressively upping the ante in ad buys. As of early last week, nearly $21 million had been spent in the state -- nearly $18 million on advertising, most of it on broadcast ads, according to TNS Media Intelligence's Campaign Media Analysis Group. Comcast Spotlight, the main vehicle for spot cable, got about $3 million. By Tuesday the total could approach $25 million. (Iowa saw $42 million in broadcast spending but with far more candidates in the race.)
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