Submitted: April 23, 2008 - 8:12am
Source:
Advertising Age
Author:
Brian Steinberg
You can't say that word on TV -- or can you? No one on broadcast TV is supposed to be able to use the four-letter profanity that starts with the letter F and signifies sexual intercourse. Even on basic cable, the word is often edited out of movies and usually not inserted into original scripts. In short, when it comes to that word and TV companies who wish to court mainstream advertisers and audiences, healthy distance is usually helpful. Some networks, however, are cleverly dodging the issue.
http://adage.com/mediaworks/article?article_id=126574
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