Holidays, Falling Prices Spur HDTV Purchases: Study

More than 5.5 million households purchased an HDTV set for the first time during the 2007-2008 holiday and Super Bowl season, according to findings released Thursday from a survey conducted by market researcher Frank N. Magid Associates. The online survey, which gathered HDTV buying and ownership information from 1,235 U.S. consumers age 21 and older, found that 25%—or roughly 28 million total households—of Americans now own at least one HDTV set and will be able to receive HD programming when the DTV transition deadline arrives on Feb. 17, 2009. In addition, more than 3 million homes added a second HDTV ahead of Super Bowl XLII in February, meaning that almost 10 million American households now have two or more HDTVs.
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