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Submitted: April 26, 2008 - 4:56pm
Source:
Advertising Age
Author:
Nat Ives
If you thought the never-ending Democratic primary match was bruising Sens. Hillary "Rocky" Clinton and Barack Obama, consider the damage to any polish that may have remained on the news media's reputation. Anyone watching the cable news channels last week while Pennsylvania results came in saw pundits maniacally extol the importance of the night. An Obama win could knock Clinton from the race! A Clinton victory margin above 10% could really change the dynamics of the race! Instead her entirely expected win, by roughly 10%, was just enough to render all the chatter ... pointless. All the "cliffhangers" are starting to look the same: tame.
http://adage.com/mediaworks/article?article_id=126656
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