Clinton Earns Points for Pennsylvania Tactics

Sen. Hillary Clinton (D-NY) may have been outspent, but she wasn't outgunned, according to some Pennsylvania advertising executives. While many said that separating advertising impact from other factors (such as debate performance and the "bitter" controversy) is impossible, they gave credit to Sen Clinton for doing a better job at targeting and using the resources she did have and ultimately rendering Sen. Barack Obama's (D-IL) ads largely ineffective. "As a creative director, I loved the look of Obama's ads and posters, but what Hillary got right is she got her message down to the most basic thought," said Steve Red, president and chief creative officer of Red Tettemer in Philadelphia. Mr. Red is an Obama supporter. He said the message she got across is "I am going to help the common man." He said Sen Obama's campaign was "definitely hurt" by the Illinois senator's performance in an ABC News debate last week, but added that Sen Obama's biggest problem was not adequately countering Sen Clinton's "one of the boys" message.
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