Amazon’s new exclusivity drive


Source: Digitopoly
Author: Joshua Gans
Coverage Type: reporting
Location:
Amazon, 1200 12th Avenue South, Seattle, WA, 98144, United States

Amazon has introduced a new option for publishers/authors — Kindle Direct Publishing Select. What is it? KDP Select is a new option that features a $6 million annual fund dedicated to independent authors and publishers.

If you choose to make a book exclusive to the Kindle Store for at least 90 days, the book is eligible to be included in the Kindle Owners’ Lending Library and you can earn a share of the fund based on how frequently the book is borrowed. In addition, by choosing KDP Select, you will have access to a new set of promotional tools, starting with the option to offer enrolled books free to readers for up to 5 days every 90 days. Authors and publishers can enroll a single title, their whole catalog or anything in between within KDP Select.

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