NAB to FCC: Reporting Requirement a Burden


Author: John Eggerton

Commercial television broadcasters love to provide loads of programming that addresses the safety, cultural, educational, local civic and public affairs needs of their communities. But, oh, the paper work -- now that's a burden. The National Association of Broadcasters told the Federal Communications Commission its new program-reporting requirement -- part of a package of TV localism proposals -- would increase the paperwork burden on stations by more than 1,000%. It said stations would have to devote an extra 21.5 hours per week to comply, or more than 4 million hours per year [that is, if you believe 21.5 x 52 equals 4 million -- but that's Hollywood math, right?] The FCC wants broadcasters to fill out a new disclosure form that requires more detailed information on what kind of programming it aired and why. The NAB said such a burden would divert resources from its mission to serve its communities. It also said it would wind up being a larger burden than the FCC's old program-ascertainment policy, scuttled in the deregulatory 1980s.
http://www.broadcastingcable.com/article/CA6560265.html?rssid=193

Comments

Policymaking has a "funny season", too
NAB Executive Vice President Dennis Wharton said: "America's broadcasters have no quarrel with serving the public interest. Indeed, public service is the lifeblood of our business." But we're modest -- we don't want to tell anyone about it.

Benton Foundation on May 12, 2008 - 8:20pm.

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