TV Builds the Radio Star

[SOURCE: Broadcasting&Cable, AUTHOR: Anne Becker]
Emerging bands are turning to TV at a time when consolidation in radio and cutbacks in music-industry advertising have made it exceedingly difficult to break through. Furthermore, Internet and satellite radio mean listeners’ attention is split among a wider array of obscure artists. As a result, say music execs, bands view TV differently than before. “Ten years ago, if a major network approached [a hip band] about being on a television show starring the guy who was in Ed and an aged Jason Priestley, they probably would've balked at it,” says Geoff Sherr, of Management Music Division. “If they want to have long, self-sustaining careers, they have to do things that, in the past, may have brought into question their credibility.”
http://www.broadcastingcable.com/article/CA6299245?display=News&referral=SUPP
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* See also: "In my mind and in my car, we can't rewind we've gone to far"
http://www.stlyrics.com/lyrics/empirerecords/videokilledtheradiostar.htm