Should GE cancel NBC Universal?

[SOURCE: CNN|Money, AUTHOR: Paul R. La Monica]
With NBC's ratings suffering, Wall Street debates whether General Electric still needs a media unit. Barry Ritholtz, chief investment officer with Ritholtz Capital Partners, a hedge fund that focuses on media and technology stocks, says that the biggest benefit of owning NBC is that it helps GE control its image and present itself in a favorable light. But how effective can NBC be at accomplishing this goal for GE lately given that ratings have lagged that of other major networks (especially with the key 18-49 year-old demographic) for the past season and a half?
http://money.cnn.com/2006/01/19/commentary/mediabiz/index.htm

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