Mobile Devices Account for a Growing Portion of Web Traffic

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The prediction that Internet traffic originating from mobile devices will eventually exceed that of desktop computers connected to the Internet is on its way to a reality.

Mobile devices, which includes smartphones and tablets, now account for 7 percent of worldwide traffic on the Web, according to a report issued Tuesday by comScore, which monitors online trends. ComScore said this is the first year it has created a mobile report, so the company did not have information on the growth of mobile traffic in previous years. ComScore found that 37 percent of cellphone traffic takes place over a Wi-Fi connection. That has continued to grow in recent years; the report noted that Wi-Fi traffic through mobile devices grew as much as 3 percent in the last three months alone. Most startling among the mobile statistics is the disproportionate usage rate of Apple iPad owners. The report found that the iPad accounts for 97 percent of all tablet traffic in the United States. Analysts at IDC recently estimated Apple has sold 75 percent of all tablets.


Mobile Devices Account for a Growing Portion of Web Traffic