US Hispanics To Dominate Critical TV Demo

Young-skewing TV networks might take note about big changes in four years: U.S born Hispanics will command a dominant share of a key young TV viewing group. Viacom-owned Tr3s: MTV, Música y Más, says youngs Hispanic-American will make up 65% of all 18-29 by 2015. Other results of a study are that these Hispanic "millennials" are living at home even longer, which it says is the result of the recession and a lifestyle that delay marriage and kids. That translates into sharing more home responsibilities. The survey says Hispanic millennials may not be all the rebellious, respecting parental authority more than many of their non-Hispanic millennial colleagues. But they might disagree with their parents on a big point. While work is important, the study says they are very reluctant to take on a "live to work" mentality.