Apple Reveals New Game-Changer iPad With High-Res Screen And 4G, Starting At $499


Source: Fast Company
Author: Kit Eaton
Location:
Apple, 1 Infinite Loop, Cupertino, CA, 95014, United States

Apple's new iPad is physically a lot like the iPad 2, there's still a home button (quashing some wild rumors about it going) and yes -- it has a fabulous 2,048 by 1,536 pixel screen. That earns it the "retina display" title, and means it's likely to trounce 99% of all other tablet offerings.

To power that new screen, which includes 40% better color saturation than before and clever pixel-level tech to reduce interference, the new iPad has "quad core graphics" enabled by its updated A5X chip. That's more than twice as fast as the previous A5 unit inside the iPhone 4S. Apps designed for the current iPads will simply up-scale to fill the bigger screen (as Apple's cleverly chosen to simply double the number of pixels in each direction). And to demonstrate its game-changing prowess Apple showed off a new game from Epic -- Infinity Blade Dungeons -- which is a hugely updated version of the original game Apple used to demonstrate the first iPad. The team even suggested the graphical power of the tablet beats competitors like the Xbox 360.

The new camera now enables the iPad to shoot video in 1080p full HD resolution, and thanks to the fact its sensor is much larger and the graphics chips are so powerful, it can carry out real-time dynamic image stabilization. That places the iPad as a slightly awkward but potent competitor to many a digital camera on the market.

Despite the significant upgrades, the device is still on sale at a starting price of $499 for the 16GB model, stretching up to $699 for the 64GB model--the same price as it's always had. 4G units go from $629 to $829, just as before, and will also support 3G in a global mode.

Comments

Game-changer? Really? Perhaps if the author is writing literally, the new iPad is changing "a" game: Infinity Blade. But really, the new iPad doesn't really "change the game" in the sense of radically altering the market conditions. It's the same size as every other category-leading iPad, runs a slighly different version of the tablet operating system and runs the same apps. Yes, it's faster and has a better display, but is it really news that they've made the product incrementally better? Hint: no, it's not. If the author insists of using tired cliches, may I suggest "raises the bar?"

Hidden amonst the slavish devotion to quoting tech specs and parroting Apple's marketing messages of the day, the author misses the much more important story here (covered in other stories in Headlines and elsewhere): putting this beautiful media consumption device on the AT&T and Verizon's LTE networks gives iPad users a compelling reason to slurp deepy at the mobile broadband trough, to the extent that most users on moderate data plans (up to 5GB, let's say) will run the risk of being throttled, having to monitor their usage closely, or run over their limits and incur additional fees. Simply put, Apple's glorious hardware will tempt us with the promise of on-the-go video delvery that will not be realized, or will be accomplanied by a suprising bill the following months.

Submitted by PeterEckart on March 8, 2012 - 11:43am.

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