Originally published: March 8, 2012
Last updated: March 8, 2012 - 9:47pm
Talk show host Rush Limbaugh sought to reassure listeners after the tally of local and national companies that have pulled their advertisements from his time slot topped 40, insisting that the show will go on and that the program is not losing revenue from the exodus.
Limbaugh told his listeners that “everything’s cool,” noting that many of the advertisers that have yanked their support are local and thus have little if any impact on the show’s revenues. “Nobody is losing money here, including us, in all this,” Limbaugh said on his radio show. “[The advertisers] are not canceling the business on our stations. They’re just saying they don’t want their spots to appear in my show. We don’t get any revenue from ‘em anyway. The whole effort is to dispirit you.” The conservative commentator estimated that as many as 18,000 companies could be advertising on any one of the 600 or so stations that broadcast his three-hour radio program.
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