Originally published: March 8, 2012
Last updated: March 8, 2012 - 9:57pm
If it weren’t for the candidates' PACs, Super Tuesday spending would have been a trickle.
A whopping 87 percent of the $6.1 million spent on spot TV during the last week (Feb. 27 to March 4) leading up to the 10 primaries, was PAC money, according to a TVB analysis of Campaign Media Analysis Group data. Only two of the GOP Presidential hopefuls, Mitt Romney and Ron Paul, spent their own money. Both Newt Gingrich and Rick Santorum relied on their PACs for their TV ad exposure. PACs funded all races in Tennessee, Alaska, Oklahoma and Georgia. About $10.5 million was spent year-to-date on TV in the 10 Super Tuesday states with 60 percent of its funding spots in the days leading up to the election day. Candidate spending was targeted and heavily concentrated. About 40 percent of political dollars was spent in Ohio, where Romney outspent the combined budgets of Gingrich and Santorum 4 to 1. Virginia, North Dakota, and Massachusetts didn't get a dime. In Massachusetts and Virginia, Romney was a slam-dunk. In North Dakota, Santorum was a lock.
- Super PACs Spend Over $6 Million on Media Buys in Past Few Days
- Broadcasters Not Benefiting From Santorum's Rise
- Biggest loser in Pennsylvania primary isn't Santorum
- SuperPAC Ads Fill Airwaves On Eve Of Super Tuesday
- Super PACs Outspent Candidates in Run-Up to Tuesday
- Rick Santorum’s 2012 TV strategy: Winning on the cheap
- Romney to saturate Illinois airwaves ahead of primary
- Survey: Obama and Romney Should Focus on Cybersecurity
- In Ohio, a Spotlight on Super PAC Ads
- Romney Enjoys a Big Week in the Media
- Can social media predict election outcomes?
- Akin Controversy Could Cost Missouri Stations
- The Ad Wars: From every source, a different number
- Attack ads excite TV station owners
- Twitter analysis gets elections half right