Get Ready for the Attack of the Attack Ads


Source: TVNewsCheck
Author: Harry Jessell

[Commentary] While some of the political advertisements that will appear test the limits of both truth and taste, broadcast television and radio stations shouldn’t turn them down. Stations serve best as neutral forums for political discourse, even when it's in the form of attack ads. But stations airing news and public affairs do have responsibilities — to their viewers and their companies. TV newsrooms should target ads that are over the top in their disregard for the truth and do stories pointing it out to voters. And station managers have to weed out of the worst of them before they hit the air.

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