NAB To Employ "Key Vote" Strategy

[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Despite some initial unhappiness from ruffled Democratic feathers, look for the National Association of Broadcasters to use a so-called "key vote" strategy as it lobbies for its various key interests, including at the committee level. New NAB President David Rehr used the strategy at his former digs, the National Beer Wholesalers, and apparently plans to do so at NAB. The strategy is to send a letter to legislators declaring a certain vote as a "key vote" with association members, including pointing out that the association will let its members know who voted for or against the bill. NAB sent out such a letter in December on a budget-reconciliation bill that included the hard date and a subsidy for digital converter boxes.
http://www.broadcastingcable.com/article/CA6301557?display=Breaking+News&referral=SUPP
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