Post-SOPA, Industry Execs Pretty Sure ‘Engaging’ Key To Copyright Challenge

“Our industries do something that no one else can do,” the Motion Picture Association of America’s Fritz Attaway said at the Association of American Publishers annual meeting. “We create content that people want to have.”

On a panel called “Content Industries in Digital Transformation,” Attaway was speaking for himself and others: moderator and AAP president and CEO Tom Allen, Business Software Alliance’s Robert Holleyman and Recording Industry Association of America’s Cary Sherman, all of whom grappled over whether legislation or collaborative approaches are the correct response to piracy.