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Submitted: March 20, 2012 - 3:51pm
Originally published: March 20, 2012
Last updated: April 4, 2012 - 7:00pm
Originally published: March 20, 2012
Last updated: April 4, 2012 - 7:00pm
Source:
AdWeek
Author:
Melissa Hoffmann
Location:
BIA/Kelsey, 15120 Enterprise Court, Chantilly, VA, 20151, United States
Digital advertising growth will offset a slowdown in local ad growth as marketers target consumers online, specifically mobile devices, according to a new BIA/Kelsey forecast.
By 2016, local online, interactive and digital advertising revenues—including mobile—will climb from $21.2 billion in 2011 to $38.5 billion, according to the forecast. This growth will significantly outpace overall media revenues, which are expected to grow from $111.5 billion to $112.7 billion during the same time period.
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