Memo to publishers: Remind us why you exist again?
February 4, 2012
As more authors choose to do an end-run around the traditional book business by going the self-publishing route, traditional publishers are finding it harder and harder to justify their existence.
While some have risen to the industry’s defense — arguing that a good publisher helps refine a book, or acts as a curator by filtering out the lower-quality content — others are ready to do away with them altogether. In the latter group are authors like entrepreneur James Altucher, who argues that everyone needs to become a self-publisher, and J.A. Konrath, who says publishers are tied to a “broken, outdated and increasingly irrelevant business model.”
Memo to publishers: Remind us why you exist again?