Originally published: April 12, 2012
Last updated: April 19, 2012 - 3:13pm
American Majority Action, a rising force among the conservative grass roots, has made a nearly $1 million investment in technology to put Tea Party activists on even footing with President Obama’s election campaign.
Conservative strategists behind the effort want to identify issues that drive independents who vote frequently. The goal is to be able to craft campaign messages that will get independents out the door and voting for conservative candidates on Election Day. Survey data by Gallup shows that about 20 percent of voters identify themselves as solidly liberal while about 40 percent self-identify as solidly conservative. This has left some conservatives perplexed over why their favored candidates fail to win more often.
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