YouTube’s Missing Monetization Makes Its Internet TV Prospects Patchy

YouTube’s fortunes in the emerging internet TV space may be hampered because it cannot yet help partners monetize their content on the new platform.

YouTube now has an app on several connected TVs from manufacturers like Samsung and LG, but some owners grumble that it does not include videos found on the website, like official music videos. That means Vevo. The label-owned music video wholesaler syndicates to YouTube on the web but is absent from YouTube’s connected TV apps. All the while, though it is traditionally somewhat anonymous on youtube.com, Vevo is building up its own consumer-facing brand identity and is rolling out on to internet TV platforms.