Study: Most Consumers Willing to Pay for Online Viewing

A just-released study of online video consumers in eight countries found that a majority are willing to pay for the privilege, but most also still want to view full-length content on a TV set rather than a computer.

The Accenture survey found that 69% of those polled were prepared to pay a subscription fee to watch video over the Web, and 45% said they already were. About half (49%) put the price point in the $5-$10 dollar range, with 41% looking to pay under $5 and only 10% saying they would pay more than $10. The caveat, Accenture said, was that to pay for that content, the respondents said that quality needed to be at a maximum and ads at a minimum. The survey found that for viewing full-length videos or TV series, 72% preferred the TV set, 41% a laptop, 25% a tablet and only 12% a smartphone.