Romney uses startup hatched by Obama campaign

In the past few months, the Mitt Romney campaign has been using Optimizely, a startup that hatched during President Obama's 2008 election campaign. Former Google employee Dan Siroker joined Obama's campaign in 2008 and became the director of analytics, coming up with the idea for the technology that would better target voters during the campaign. But while the idea was launched during Obama's campaign, Siroker commercialized the technology following the 2008 election, giving anyone the chance to test it out. As a result, Optimizely is now being used by a number of companies, and one of its most recent customers is Obama's presumptive competitor, Romney.