paidContent 2012: At The Crossroads

paidContent 2012: At The Crossroads

The Times Center, New York City
May 23, 2012
http://event.gigaom.com/paidcontent/schedule/

A one-day, cross-sector event bringing together industry leaders and entrepreneurs, innovators and disruptors from across media, book and magazine publishing, entertainment and information.

Branded content from marketers large and small is becoming more sophisticated and more prevalent. The cloud is shifting the way media is sold, stored, shared and distributed. Meanwhile, efforts to add digital revenue streams with various forms of paywalls, new subscription products, apps and more are multiplying. Meanwhile, disruption continues at breakneck speed: the startups, mergers and acquisitions, the business models, the successes and failures.

What’s working? What isn’t? What’s new? What’s next? Join us at the crossroads of the constantly changing world of digital content—featuring headline interviews, dynamic discussions with innovators and industry leaders, and breaking-news research findings—to find out.