Study: iPad Accounts for Nearly 95 Percent of Tablet Web Traffic

There’s no question that the iPad is the dominant force when it comes to tablet sales. But when it comes to usage, the iPad’s power is even more impressive. Aiming to get a sense for how powerful the tablet is, online advertising network Chitika looked at what devices it was serving ads to and found that it was almost exclusively Apple tablets. For every 100 iPad impressions, Chitika is serving slightly more than one ad to a Samsung Galaxy and Asus Transformer Prime and under one ad to the Motorola Xoom, BlackBerry PlayBook and Kindle Fire. The Nook Tablet share is even lower, though clearly both the Nook and Kindle are marketed less as Web browsing devices and more as media consumption tools. In total, the iPad accounted for more than 94 percent of ads, Chitika said.