T-Mobile Rethinks Pricing


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T-Mobile, 12920 SE 38th St, Bellevue, WA, 98006, United States

T-Mobile plans to expand video content offered to its smartphone users and is rethinking how it would charge for that video. The carrier is looking at deals in which access to some content wouldn't count against a customer's monthly data plan, Brad Duea, a T-Mobile senior vice president, said in an interview at a wireless trade show in New Orleans. The data plans now under consideration by T-Mobile and rivals like Verizon Wireless and AT&T underscore how pressure on carriers to make more money on video, games and other content could soon run afoul of the convention that Internet traffic should be treated equally. T-Mobile's Duea said the goal of new video offerings that don't count against data plans would be to get customers interested in consuming more data, and set T-Mobile's plans apart from those of other carriers.

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