Internet Radio On The Rise

Internet radio listening is surging, according to new data unveiled this week by TargetSpot, which operates a digital audio ad network, and Pandora, the leading online audio platform. The TargetSpot data is drawn from the Digital Audio Benchmark and Trend Study, based on a survey of adult U.S. broadband households conducted from January 7-17 of this year by Park Associates. The survey showed that Internet radio has penetrated to 42% of adult U.S. broadband households, up 8% from 33% in 2011. Within this cohort, 42% are households with children, 64% own their own homes, and 22% have a household income of $100,000 per year or more -- up 29% from 2011.