[Commentary] When it comes to the traditional screen that families gather around, live television is competing against a growing array of self-selected content. Given the amount of high-quality shows idling in my DVR and on-demand queue, channel surfing for live television seems very last century. And our television is Web-enabled, so a vast treasure of other goodies awaits from Netflix, Hulu Plus and Apple TV. Outside of the professional football season or some breaking national news event, the television at our house has become uncoupled from the commercial-driven environment that drives the broadcast and cable business. We haven’t cut the cord so much as kinked it in a way that commercials rarely sneak through. I continue to be a fan of (some) network television products; I just don’t consume them as they’re broadcast.
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