Introducing the Knowledge Graph: things, not strings

Google launched the Knowledge Graph, which will help you discover new information quickly and easily. The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.

The Knowledge Graph enhances Google Search in three main ways to start:

1. Find the right thing: your results are more relevant because we understand these entities, and the nuances in their meaning, the way you do.
2. Get the best summary: With the Knowledge Graph, Google can better understand your query, so we can summarize relevant content around that topic, including key facts you’re likely to need for that particular thing.
3. Go deeper and broader: the Knowledge Graph can help you make some unexpected discoveries.